One of the main aspects that makes Filbak different is the way we apply the brand to the space, what we call space branding. But, what does it exactly mean? In this blog we will explain you what it is and how important can it be for your company.
As entrepreneurs, we are deep inside a career for what we have never subscribed. In order to outstand from all the rest and be the reference of our target audience, the differentiation is more important than ever.
The main weight of this differentiation comes from actions that mark the brand identity. Such as, the customer support, professionality, quality and the functionality of the designed spaces.
In a business world, only the strongest will survive, making the focus on every detail one of our major point.
Ahí es donde entra en juego el papel del branding espacial, la aplicación del diseño de interiores al servicio de la marca. No hablamos de interiorismo como algo únicamente decorativo o funcional, sino que vamos un paso más allá.
At this point, it is when the role of space branding comes into play, the application of interior design at the service of the brand. We don’t see interior design just as decoration, not even as a strategy, but broader.
For us, it is a fusion among branding, graphic design, interior design and marketing. A combination of disciplines for which business strategy, human behaviour or costumer psychology knowledge are needed. We know that sometimes for people is not enough to see, touch, hear or smell, so we do our best to combine materials and resources to achieve an outstanding branding strategy for each case.
Marketing is defined as “A set of techniques and studies that aim to improve the commercialization of a product or service” and here space branding is key.
A combination of disciplines for which business strategy, human behaviour or costumer psychology knowledge are needed. We know that sometimes for people is not enough to see, touch, hear or smell, so we do our best to combine materials and resources to achieve an outstanding branding strategy for each case.
Kurt Lewin, one of the first psychologists studying environmental psychology, once described the influence the environment can have in people behaviour. In this way, the architecture and the interior design of your office is heavily influencing employees and clients.
Business branding is much more than just a logo or a few corporative colours, it is what reaches the consumer mind and makes you differ from competitors.
That is the reason for which having spaces enveloped by the brand essence is so important. Elements such as textures, materials, shapes, colours, layouts, furniture, lighting, etc.., strategically selected and combined to create a whole brand universe and a corporate identity that contributes to transmitting the brand values and achieving the objectives of the company.
A properly worked out brand with a full renovation design, including graphic and interior design, impacts on the brand reputation and increases the competitivity.
Sin embargo, no podemos olvidar que el branding espacial no es sólo útil para atraer potenciales clientes, sino que también es necesario para fortalecer la conexión emocional entre trabajadores y empresa, siendo clave para retener el talento.
However, we cannot forget that the purpose of space branding is not only to attract clients, but is also necessary to strengthen the emotional connection between employees and the company members, being key to retaining talent.
Space branding enhance well-being, productivity and boost the creativity.
Don’t miss the opportunity of taking the leap to space branding for offices interior design, commercial spaces, retail, tourist apartments…
If you want to see some examples of spatial branding, here are some of our projects:
Caterpillar office interior design