Two things in common between debranding and space branding

As you will know if you have taken a look at our projects, at Filbak we work on brand communication offering a 360º service. We start from the most graphic dimension creating the brand or logo, we go through the interior design, and we reach the end of the execution including the work control. Today we tell you how we understand and apply debranding in our projects.

What is debranding

In a world in which we receive dozens of visual inputs on logos, brands and advertising every day, debranding arises. This appears as an alternative response to the decline in public acquisition that advertising suffered a few years ago.

It is a trend in which the brand sheds its entire logo or simply maintains its isotype (symbol) to keep the essentials. It continues to stand out from the rest and convey its character, without the need to constantly display its logo. In other words, we could define it as a strategy to promote a product/service without the brand logo.

However, it can be a risky move if the brand is not fully established. So, at Filbak we understand debranding as the way back to good branding.

There are numerous examples, but here we show you two brands that, we are sure, you will be able to recognize without having to see their logo.

Debranding is the way back to good branding

Similarities with corporate interior design

If you have read our post on Space Branding, you will know that its premises have a lot to do with this debranding that we are talking about. In our day to day we work for companies that want to transmit their brand through space. Getting it done without displaying the logo all the time is a challenge on every project.

This is where the reflection arises that debranding is, in essence, the germ of the space branding that we develop. And that, for this reason, can exponentially improve the interior design of your office or business premises.

These are the two common traits that we identified:

1. Disassociate yourself from the logo: A less corporate and more personal communication of the brand is sought. Through colors, textures, materials,… to transmit through the space an interior landscape that the visitor can identify with the company.
2. Focus on the user and their experience: The objective is to increase customer commitment by capturing their attention through the sensations and feelings that they experience in the space that speaks of the brand without showing it explicitly.

We show you an example:

We believe that applying the concept of debranding to interior design is the key to transmitting a brand without generating a sensation of advertising. What do you think?

If you want to see more examples of space branding, go to this link. We are waiting for you on our social networks!