With one foot in Brazil and the other in Málaga, Elephant Thirteen needed a logo design heavily influenced by a surf, “slow,” and laid-back vibe. It’s a very personal brand of clothing and accessories connected to the travel lifestyle, roots, and the identity of its creator.
genesis of the logo
The logo is the result of the fusion of various elements (both graphic and otherwise) with which the client felt deeply connected.
logo design. Versions
The brand’s logo is born from a deep life experience connected to Africa and the graphic elements that emerge from it, fused and aligned with the golden ratio.
The logo versions took on special importance due to the diverse range of elements on which it could and will be applied in the future. It also had to be expressive enough to serve as a resource for creating designs for the brand.
design applications
.If you want to see other graphic design projects, you can do so here.
